| Series: | Business & Career |
| Publisher: | Prentice Hall |
| Genres: | NA |
| Authors: | JELASSI TAWFIK, ENDERS ALBRECHT |
| Pages: | 661 pages |
| Binding: | Softcover |
| ISBN10: | 0273688405 |
The goal of this introductory part is to provide a guide and a context for the content of the book. Chapter 1 starts out with definitions of the most important terms used in the book, such as e-business, electronic commerce and mobile e-commerce, and the concepts of strategy and value creation.
