STRATEGIES for e-BUSINESS

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Series:Business & Career
Publisher:Prentice Hall
Genres: NA
Authors:,
Pages:661 pages
Binding: Softcover
ISBN10:0273688405

The goal of this introductory part is to provide a guide and a context for the content of the book. Chapter 1 starts out with definitions of the most important terms used in the book, such as e-business, electronic commerce and mobile e-commerce, and the concepts of strategy and value creation.

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