Series: | Business & Career |
Publisher: | Prentice Hall |
Genres: | NA |
Authors: | JELASSI TAWFIK, ENDERS ALBRECHT |
Pages: | 661 pages |
Binding: | Softcover |
ISBN10: | 0273688405 |
The goal of this introductory part is to provide a guide and a context for the content of the book. Chapter 1 starts out with definitions of the most important terms used in the book, such as e-business, electronic commerce and mobile e-commerce, and the concepts of strategy and value creation.