| Series: | Business & Career |
| Publisher: | Pearson Education Limited |
| Genres: | NA |
| Authors: | Chaffey Dave |
| Pages: | 714 pages |
| Binding: | Softcover |
| ISBN13: |
Digital business and e‑commerce and their relevance to organisations and consumers. It clarifies terms and concepts such as online business, revenue and technology models by reviewing alternative applications through activities and case studies.
